As a seasoned communications leader, journalist and humanitarian professional, Fatima brings a wealth of expertise in driving media strategies within the complex humanitarian landscape of the SWANA region. With a robust background in both print and broadcast media, she has led integrated media campaigns, identified critical narratives, and produced compelling multimedia content for global audiences. Her career is defined by a proven track record of leading rapid media responses for major international organisations such as MSF, UNICEF, and CARE International, where she has advised leadership on sensitive messaging and served as a primary spokesperson in both Arabic and English. Driven by a deep commitment to humanitarian action in fragile environments, she has successfully delivered integrated communications strategies, coordinated large-scale media outreach, and represented organisational missions to donors and global stakeholders.